Bringing the best health solutions to China.

 

What We Do

 
 

 Your health and wellness brand is growing steadily—maybe even exponentially. And there’s little sign of slowdown—demand in the US is strong.

But you know that growth in China is even faster and offers incredible opportunity.

Take one of our specialties—pet care—for example. The Chinese market has doubled over the past five years—it now exceeds $30B—and is likely to continue that blistering growth to the tune of nearly 20% CAGR through the rest of the decade. Beauty, general wellness, sports nutrition, and many other categories present similar dynamics—strong growth and room for US brands.

While China offers a lot of growth potential, there is also risk in taking attention away from your home market. How do you continue to drive growth in the US and tackle a market that, while lucrative, is complex and new to you?

Neem Ventures understands what it takes to bring US brands to China. You maximize growth in North America while we take care of China—from pure wholesale and distribution to serving as market entry consultants and several options in between.

If you would like to explore your options for market entry in China, let’s talk.

 
 

 Who We Are

Entering China and building a brand can be as daunting as it is exciting. Our team members have led brand entry and development for global companies—we have faced the challenges and learned what works.

We…

…are consumer-obsessed.

As George S. Day reminds us in Market-Driven Strategy, customer satisfaction is “the main source of long-term competitive advantage and profitability.”

We take this very seriously… we are looking to build brands and products that consumers are happy to spend their hard-earned money on.

...think from your perspective.

We have built brands and think like brand-owners

…know how to choose the right trade partners.

Collectively we have worked with dozens of different partners and know how to establish long-term, productive relationships.

Neem Ventures is led by Kennedy Horton. Kennedy is a veteran of GNC and FedEx Express. At GNC, Kennedy led the China business during its largest growth phase—2X+ revenue growth in three years, breaking into the top three brands in the category for cross border e-commerce and driving $100M+ of incremental product sales.

Working across cultures is second nature to Kennedy—although an American, he spent about half his life in Asia and speaks, reads, and writes Chinese.

 
 

Our Process

  • Discover whether there is substantial, accessible, and addressable demand for your products, who the potential target market is, and how to reach them. This will include a preliminary regulatory review.

  • Work with influencers and micro-channels to gather data on consumer reception and begin designing positioning strategy. This typically includes sending samples of your products to strategically selected influencers and key opinion leaders for detailed feedback.

  • Full market entry plan, which typically includes several options to choose from, such as partner sourcing, partner selection guidance, wholesale solutions, and any other strategies that could be successful for your brand.

  • No matter the model you choose, we can launch you into China. Whether you want to pursue grassroots brand development via social media and micro-influencer networks or choose to establish a local entity and build out distribution operations, we will take care of every step necessary to be competitive in China without taking your focus from home market growth.

Are you interested in China market entry? Please get in touch to set up a call and discuss your options.

Contact Us

kennedy@neem.ventures
LinkedIn

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